As the readers of this little blog will have noticed, I am increasingly disappointed in the quality of archaeological journalism. Some nations, like Greece, have modest and more or less reliable journalists, but often, journalists swallow the most ridiculous claims by archaeologists.
The problem is important. When people will realize that archaeologists abuse the press for their own purposes (explained here), they will start to hate archaeology, just like people have become skeptical about climatology. The credibility of politicians and bankers was already reduced to zero, scientists and scholars will be next. That is a very, very serious matter, because it means that debates can no longer be solved by credible experts.
Some of the archaeologists’ tricks we already know. From Egypt, we get a lot of prepublicity about the so-called tomb of Cleopatra; even if it is true (which I doubt), the result can not match the hype. In Italy, any find is immediately connected to a text – so a villa becomes the Villa of Vespasian and a beautifully decorated cave becomes the Lupercal. In Israel, anything is connected to the Bible. An interesting ten-century BCE ostracon becomes “a Biblical inscription“, although there is absolutely no Biblical connection whatsoever. I suspect that money is the root of all these evils. Once your excavation has received media attention, the continuity of your funding is certain.
I thought I had seen it all, but this week, I discovered a new trick. What to do when you are excavating a relatively unknown site, belonging to a civilization that is not really popular in the West? That makes it difficult to grab attention. The Syrian-Swiss team that is excavating Qasr al-Heir al-Sharqi, an early Umayyad fort, has found the solution: you just write that you excavated your finds in Palmyra, which everyone knows. It’s 100 kilometers away; it’s as absurd as saying that Oxford identical to London; and yet, the Syrian-Swiss team managed to have this nonsense published – or was too lazy to correct a mistake by a journalist, which amounts to to the same. 5 on the Ctesias Scale.